Summer Lookbook 23
Timeless and trendy
When it comes to furniture, white and gray are hues that evoke serenity and calm. Undeniably sophisticated and oh-so-versatile, white and gray, especially in furniture, create the perfect neutral canvas to which to add your style. The options are endless.
Coastal cool was once an emerging trend. Now, it’s moved from a trend to what’s often referred to as an “evergreen style.” Meaning the laid-back, casual comfort of coastal is now a mainstay. From east coast beach towns through North and South Carolina all the way to the San Juan Islands of the Pacific Northwest, the Coastal American style is here to stay.
White, White, and Gray
For a clean, crisp sanctuary aesthetic, nothing beats white. Like stepping inside on a hot summer day, white gives a cool, fresh feeling to any room. Be sure to add tonal texture, additional neutral accessories, or even an organic oatmeal-tone throw. Hand-woven baskets, seashells, starfish, or a rattan ceiling fan will create a perfect coastal vibe. White also reflects light and can make a room appear larger. Adding gray, beige, and additional neutrals adds subtle contrast and can make a room appear even larger. Mixing and matching white and gray pieces is a great way to create a coastal casual vibe without being overly stuffy.
Freedom to Add Color
White and gray are perfectly flexible to match your style. They work well together for an understated minimalist simplicity and play well with whatever color you wish to add to the mix. For summer, try adding a bright and friendly saffron to your accessory details, as shown here in our Greenport Louvered Platform bedroom. Inspired by the working-class roots of Greenport, New York. This village getaway is in close proximity to the sophistication of New York City but offers a reprieve for a more casual, beach-town vibe.
Sand and sea-toned accessories work with this look, but pops of color used in small doses can add points of interest or more warmth to the room. Navy, coral, green, or even denim on gray are all options that allow you to keep that barefoot, sun-kissed feeling of the shore but infuse some color and contrast. Adding live plants, especially ferns, Kentia Palm, Snake Plant, or Devil’s Ivy, can bring color and texture to your room. Plus, no concerns about a green thumb. These are easy-care indoor plants.
A second option for the Coastal vibe is our Montauk collection which features a rustic off-white or rustic gray. Named after the hamlet of Montauk in Long Island, one of the best surf towns in America. Once the last undeveloped segment of Long Island’s East End, the hamlet was characterized by wide-open beaches and a scruffy, laid-back atmosphere in small restaurants and beachfront motels. Recreate the combination of sophistication and beach vibes of this getaway for the elite by bringing in black to any white and gray palette. Black-framed mirrors, or even a Montauk piece in our farmhouse black, can create a unique look to your room.
From Rustic to Modern
If you’re away from the coast and more inland but want to bring that coastal vibe into your urban oasis, here are a few ways to get the look. Our Mid Century and Loft collections offer a minimalist and sleek design and, in white and gray, are the perfect balance of coastal meets urban. Both collections boast clean lines and a bit less cottage vibe.
In an urban loft, try painting exposed brick a lovely fresh white. Add some gray tones for contrast and fuse in more industrial lighting accents, or change the color of a lamp shade. All will bring in a coastal vibe without disrupting the minimalist balance of your loft sanctuary.
For a Mid Century modern take on the coastal look, keep window treatments at a minimum and allow the natural greenery outdoors to serve as a natural wall scape. Earth-toned accessories or an accent wall bring a bit of warmth to the room. Sand-colored bedding, throws, accent pillows, or mix and match your bed shams in soft greens and beiges to add texture to the room.